When Royce and Catherine Simpkins launched GreenLawn by Design 20 years ago, we had a vision of building something that was missing in our local market—a lawn care company rooted in customer-first values. Not just another crew cutting grass, but a team who truly listened, customized, and delivered with integrity.
We brought with us industry experience, a strong work ethic, and a belief that good oldfashioned service still matters. We started with one man, one truck, and a commitment to doing things right. And thanks to the loyalty and trust of this community, we’ve grown far beyond that humble start.
Two Decades of Growing With You
In 2005, we were just getting started. A garage-based operation. Royce in the field. Catherine in the office. Every client mattered (still does). Every detail counted (still does). And every promise we made—we kept.
Today, we’re proud to say GreenLawn by Design has:
- Grown from a solo venture to a team of dedicated professionals
- Expanded beyond lawn care into landscaping, hardscaping, seasonal cleanups, tree and shrub care, and more
- Survived and thrived through economic downturns, market changes, and even a global pandemic
- Maintained an outstanding client retention rate and a reputation built almost entirely on word-of-mouth
Our customer-driven approach remains our backbone. People may forget the product—but they’ll remember how you treated them. That’s why we still show up on time, do what we say, and honor the price we quoted. Simple values, strong results.
Why We’ve Lasted: It’s Not Just the Grass
We know we’re not the only skilled lawn and landscape professionals around. Central Indiana has many great service providers.
So what sets us apart? It’s the same principles we planted on Day One:
- Trust
- Honesty
- Integrity
- Accountability
- And most of all—personalized care
We don’t just maintain lawns—we build relationships. We don’t just finish jobs—we fulfill expectations. And we’re not in it for a season—we’re in it for the long haul.
????20th Anniversary Special!????
To celebrate this milestone and thank our loyal clients, we’re offering something BIG:
????25% Off Flea & Tick and Perimeter Pest Control Services
????Offer valid through June 30, 2025
Let us help your lawn thrive this summer—with the same service that’s kept us growing for 20 years.
Looking Ahead with Gratitude
We’re deeply thankful for every client, every referral, every repeat job, and every neighbor who’s believed in us since the beginning. You’ve helped GreenLawn by Design become one of Hamilton County’s most respected lawn care and landscape providers.
Here’s to 20 years of success—and to the next 20.
With sincere gratitude and green thumbs,
Catherine & Royce Simpkins
Founders, GreenLawn by Design
Locally Owned | Veteran Operated | Est. 2005